Reference to Thomas Hylland Eriksen’s book with the same title.
Time has become more relative than ever. It can bend, get distorted, slow down or accelerate when we fail to pay attention but seems to be mocking our desperate attempts to take control. It’s our eternal enemy. We are obsessed with time flow, inevitable exhaustion of presence which maliciously slips out of our hands and falls into an abyss of the past. What happened already is hardly relevant and important in our instant life. Being bombarded with indigestible amount of information we can hardly process or understand, capacity of our memory became perhaps so limited that we can’t afford to remember the past any more. Time in a modern world is like a Damocles’ sword, Kronos lurking in the dark ready to devour its children. We try to cheat or buy time in hopeless effort to achieve illusive immortality but unstoppable river of entropy sweeps away and dissolves our precious existence in the universal cycle of life eventually.